Job Description
• Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region.
• Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement.
• Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are.
• Run signature programs including the Copilot Ambassador Program, local developer activation kits ("in-a-box"), developer workshops and hackathons, and paid and nurture campaigns.
• Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals.
• Localize and activate global campaigns and content to resonate with regional developer communities and priorities.
• Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline.
• Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
Skills and Requirements
**Strong experience needed in field marketing, in person events, developing audience engagement, not just social media
• 4+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation.
• Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline.
• Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools.
• Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media.
• Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams.
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